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F1RST T1ME AND MARTIN KEEHN COLLABORATE FOR F1RST T1ME’S DROP.2: THE TOWEL SNAPBACK, A PHYSICAL ITEM REPRESENTING THE RELATIONSHIP BETWEEN FUNCTION AND AESTHETIC IN STREET FASHION.
THE TOWEL SNAPBACK TAKES INSPIRATION FROM THE CLASSIC MOVE OF USING A RAG TO KEEP YOUR SNAPBACK SWEAT-FREE IN THE SUMMER.
THE COLLABORATION HIGHLIGHTS STREETWEAR’S DEPARTURE FROM UTILITARIAN FUNCTION THROUGH THE PERFORMANCE OF MATERIAL AND MAN. IT ASKS WHY WE CHOOSE THE ILLUSION OF A PRACTICAL MOVE INSTEAD OF THE REAL THING, WHERE PRACTICALITY IS FOUND, AND HOW THE AUDIENCE DETERMINES VALIDITY.
IF BRAND NAMES ARE WORN TO SILENTLY VIRTUE-SIGNAL TO OUR COMMUNITY WITHOUT ACTUALLY MAKING DIRECT CONTACT, F1RST T1ME AND MARTIN KEEHN HOPE THIS SUPERIOR BOOTLEG EXISTS AS A LOUD WHISPER.
THE TOWEL SNAPBACK FEATURES F1RST T1ME’S LOGO ON THE SIDE AND A BRANDING HIT FROM MARTIN KEEHN’S SERIES OF “PATHOLOGICAL FUCKUP” CODED ITEMS.